Marketing Knowledge Important Questions for SBI Exams

Marketing Aptitude

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Consumer information sources are

personal source and commercial source

public source

experiential source

only 1 and 2

EMI can be a marketing tool if_____

EMI is increasing

It is very high

It is very low

EMI has no impact on marketing

Direct Marketing is necessary for

having a focussed approach to marketing

boosting sales

better customer contacts

All of the above

None of these

Transaction Marketing means

marketing only to strangers

mere selling of goods

doing banning transactions

All of the above

None of these

Societies and Trusts are the target groups for opening ____

Current Accounts

Savings Accounts

Car Loan Accounts

Corporate Loan Accounts

According to product life cycle theory, the profit is maximum in

Developed Stage

Early Stage

Matured Stage

Declined Stage

Zero-Based Budgeting (ZBB) means

a tool for marketing cost analysis

a tool for financial analysis

each year, budgetting starts from a scratch

a certain percentage of sales

What does the term HUF means?

Hindu Undivided Family

Hindu Single Family

Heavy Facilities

Hindered Remittances

The sequence of a sales process is

a call, a lead, presentation and sale

a lead, a call, presentation and sale

presentation, sale, lead and call

presentation, lead, sale and call

Market Research is useful for ____

Deciding proper marketing strategies

Deciding the sales persons

Choosing old products

Recruitment of staff

One of of the methods for market monitoring is.

to watch TV series

to discuss with other sales persons

to monitor media outlets

All of these

None of these

Digital Marketing means (find the correct option)

selling with calculators

marketing of digital instruments

marketing through Internet and Telephones

export finance

Marketing Plans are used for

doing Research by Marketing students

planning Departments

purchase of consumable items from retail outlets

None of these

‘Niche’ Market means

a free market

a social market

equity market

a specified market for the target group

Marketing Opportunities means _____

Availability of sales persons

Availability of data

Melas

Scope for marketing

Market innovations means

design new products

new styles of marketing

new ideas in sales steps

All of the above

Bank Marketing is necessary due to

globalisation

recession

merger of banks

shortage of resources

selling various different items in banks

In banks, loans & advances are considered as

assets

liabilities

resources

causes of expenditure

Customer Loyalty means

shifting of customers from one bank to another

customers banking with one bank exclusively

customers returning lost items

customer giving gifts to banks

None of these

One of the following is not required for effective marketing. Find the same.

Motivation

Empathy

Communication skills

Sympathy

RTGS facility can be best canvassed among _____

Inter-state traders

Traders

Carpenters

Politicians

Planning for Retirement Saving is a type of _____

Banking Option

Stock Market Option

Branding

Financial Planning

Marketing of Internet Banking means

meeting of Banks on the net

net practice

marketing the usage of Banking transactions through internet

transactions with foreign countries

All of the above

The pricing strategy for credit cards depends on _____

Competition

Customer’s income

Customer Relations

Customer awareness

Service Marketing is the same as _____

Transaction Marketing

Relationship Marketing

Internal Marketing

Outdoor Marketing

Product development is

useful for bank marketing

not useful for bank marketing

they have no role to play in bank marketing

All of the above

None of these

Value added services means ____

Costlier products

More number of products

Additional services

At par services

Customer Database is used by

individuals

institutions

builders

marketing experts

The advantages of telephone-in-terview are

relaltivety low cost per interview

good for reaching important people who are inaccessible

securing co-operation which is not always possible

All of these

The main target group for SIP Schemes are _____

ALL HNIs

All NRIs

All salaried persons

All agriculturists

In the era of globalisation of business M & A means

Money & Assets

Marketing & Alliances

Mergers & Acquisation

Means & Acquisition

Savings Accounts with zero balance can be opened for

persons below BPL

under Financial lnclusion scheme

students

as per Bank’s Policies

NRI is an easy target for effective marketing because

he likes Indian goods

he does not like Indian goods

he is easily approachable

there are special products designed for NRIs

In Marketing it is necessary to identify

potential sellers

selling employees

potential products and services

key existing and potential customers

All of the above

Selling skills are judged by

number of goods sold

amount of profit earned

number of customers converted

All of the above

Customer Database means

customers biodata

customer Loyalty

customers’ Loans details

information of customers needs

Direct Marketing is useful for _____

Designing Products

Sending e-mails

Increased production

Increased job opportunities

Sales Promotion involves. Find the incorrect option

building Product Awareness

creating Interest

providing Information

designing new products

Market penetration connotes

covering a wide area of the Market for sales

entering the sellers’ houses

entering all shops and business houses

All of these

None of these

Aggressive Marketing is necessitated due to ____

globalization

increased competition

increased production

all of these

A call can be effective by

making a phone call

sending an e-mail

calling on friends

service with several facilities

personally calling on prospective customers

Which of the following expresses Maslow’s Motivation Theory best?

Importance of motivation of customer development

When people are driven by particular need at particular times

When human needs are arranged in a hierarchy

All of these

Bank assurance means

assuring to repay bank loans

assuring to repay credit card dues

assuring to repay home loan dues

Insurance of banks

selling of Insurance (assurance) products by a bank

Target market for Home Loans is

all builders

all housing societies

agriculturists

All of these

One of the following is not included in the 7 P’s of Marketing. Find the same _____

Product

Price

Production

Promotion

Rural bank marketing has good scope for ____

Industrial loans

Corporate loans

NRI loans

Tractor loans

Market Expansion means

hiring more staff

firing more staff

buying more products

buying more companies

growth in sales through existing and new products

Product mix means

various products designed by the Company

collecting ideas to sell better

satisfying the customers

bundle of products required by the customer

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